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About

Principals Severn Williams and Nina Erlich-Williams have a long track record of translating complex issues into plain language that invites coverage from top-target outlets. The firm’s work includes a robust portfolio of news and opinion articles on issues ranging from highlighting the plight of California’s native fish to preventing urban sprawl to promoting green energy. The Los Angeles Times, New York Times, National Public Radio, and many other mainstream national and trade-specific outlets regularly cover Public Good PR’s clients and their issues.

Nina Erlich-WilliamsNina Erlich-Williams is a Principal with Public Good PR. She is an expert at managing communications campaigns on behalf of broad coalitions, helping to refine messaging, coordinate diverse viewpoints and secure strategic media coverage. She has placed op-eds in dozens of outlets including the Los Angeles Times, Sacramento Bee, New Haven Register and The Hill on behalf of a wide variety of clients. Nina previously worked as a political and communications consultant in San Francisco, where she directed initiative campaigns. She holds a Master of Public Policy degree from UC Berkeley and a B.A. from Wesleyan University, and she completed a Coro Fellowship in Public Affairs.

Nina loves to cook, can and ferment the fruits and veggies that grow abundantly near her Willamette Valley home, where she lives with her husband, two sons, a high-maintenance dog and what may be the world’s most annoying cat (but she loves him anyway).

Severn WilliamsSevern Williams is a Principal with Public Good PR. For more than 25 years, Sev has helped nonprofit organizations, issue campaigns, and progressive companies reach their goals through strategic communications. He founded Public Good PR in 2001 to provide exceptional communications outcomes efficiently and affordably. Sev played a key role in leading statewide coalitions aimed at protecting California’s most important environmental laws, promoting best practices for Property Assessed Clean Energy, and preventing Nestle from building a massive water bottling plant in the shadow of Mt. Shasta. Previously, he worked with celebrities and media executives to incorporate environmental themes into TV shows and feature films at the Los Angeles-based Environmental Media Association.

Sev is an avid tennis player and loves to garden at his Willamette Valley home, where he lives with his wife, two sons, a high-maintenance dog and what is surely the world’s most annoying cat.

Mary C. Derr is a Project Manager with Public Good PR. Before joining the firm in 2014, Mary worked as a freelance editor, focusing on ecology and environmental education projects, and as a wildlife biologist with a specialty in ornithology. She holds an M.S. in Wildlife Conservation from the University of Minnesota, a Master of Library Science degree from Emporia State University in Kansas, and a B.S. in environmental biology from Yale University. Her happy place is Squam Lake, NH on a clear August afternoon, on the water with her two sons. Her favorite bird is currently the red-necked grebe (but ask her again next week).

Laura Power is a Project Assistant with Public Good PR. She has published soil chemistry, toxicology, and public health articles in peer-reviewed journals. She enjoys using her attention to detail and scientific background for connecting progressive issues to the media. Laura holds a Master of Science degree in soil chemistry from the University of Delaware, and a B.S. from Virginia Tech in environmental science. In her free time Laura enjoys volunteering at her neighborhood public school, playing cards with her family, and exercising with friends. Her favorite place in nature is the Cape Perpetua scenic area of the Oregon Coast.

Byron Kimball is a Project Assistant with Public Good PR. Prior to joining the firm, he was a freelance writer and a member of Western Oregon University’s social media team. He is currently enrolled in the Communication Studies undergraduate program at Western Oregon University. Byron enjoys biking, writing, and volunteering with local community organizations. He serves on the Salem Human Rights Commission’s LGBTQ Taskforce.