There are bound to be some cases that naturally cry out for media coverage and others that you may not want to get any publicity. When evaluating whether a case is suitable for media outreach, consider these criteria:

1.)    Is there a reasonable chance that generating news coverage about the lawsuit will influence the outcome of the case? In other words, could media coverage advance your position?

2.)    How important is the case in terms of: recoverable fees, potential for raising your firm’s visibility, and setting precedent?

3.)    Is the topic newsworthy and/or likely to be compelling to the media? Think about if the issue has received previous media coverage. Will the suit affect a large number of people? Is there built-in controversy in the case’s subject matter? Also consider if the case has another sort of public appeal, such as a case involving a well-known landmark or consumer protections.

Media coverage can be a powerful tool in your arsenal of legal strategies. Choosing the right cases to promote can make a world of difference.   These questions should help legal teams identify for which lawsuits to pursue media coverage.  As always, we hope you’d consider Public Good PR a useful resource in your media outreach around legal matters.

We’ve been on the side of a lot of Davids fighting some pretty big Goliaths over the years. We helped the small town of McCloud say “good riddance” to water bottling giant Nestlé Waters North America by telling their story through an aggressive national media outreach campaign. We told the country about the second-largest crib recall in American history via Good Morning America and The Today Show. And we turned a wonky policy-heavy report about the crisis facing California’s native fisheries into front-page news in the San Francisco Chronicle and a favorable editorial in the Los Angeles Times.

So if you’re looking for ideas about how to generate media coverage, improve your visibility, or communicate more strategically, give us a call. Or drop us a line. Or tweet us a tweet.  

We look forward to another successful year providing public relations services that forward the public good.

Sev and Nina

Severn Williams, Principal
Nina Erlich-Williams, Principal
Public Good PR
www.publicgoodpr.com