<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title> &#187; Media Industry</title>
	<atom:link href="http://publicgoodpr.com/blog/category/media-industry/feed" rel="self" type="application/rss+xml" />
	<link>http://publicgoodpr.com/blog</link>
	<description></description>
	<lastBuildDate>Mon, 24 May 2010 20:19:51 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Severn Williams Media is now Public Good PR</title>
		<link>http://publicgoodpr.com/blog/clients/a-new-year-a-new-decade%e2%80%a6and-a-new-name-public-good-pr</link>
		<comments>http://publicgoodpr.com/blog/clients/a-new-year-a-new-decade%e2%80%a6and-a-new-name-public-good-pr#comments</comments>
		<pubDate>Thu, 28 Jan 2010 22:37:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Media Industry]]></category>

		<guid isPermaLink="false">http://publicgoodpr.com/blog/?p=39</guid>
		<description><![CDATA[When Sev Williams set out to publicize the good work of worthy causes in 2001, he started a one-man operation known as Severn Williams Media. Now, almost a decade later, our team has grown and we’ve honed our areas of expertise (media relations, strategic communications and planning, and print and digital materials development). So we [...]]]></description>
			<content:encoded><![CDATA[<p>When Sev Williams set out to publicize the good work of worthy causes in 2001, he started a one-man operation known as Severn Williams Media. Now, almost a decade later, our team has grown and we’ve honed our areas of expertise (media relations, strategic communications and planning, and print and digital materials development). So we decided it was time to follow the branding advice we dole out and pick a name that tells our story: <strong><a href="http://www.publicgoodpr.com/">Public Good PR</a></strong>.</p>
<p>We’ve been on the side of a lot of Davids fighting some pretty big Goliaths over the years. We helped the small town of McCloud say “good riddance” to water bottling giant Nestlé Waters North America by telling their story through an aggressive <a href="http://www.publicgoodpr.com/portfolio/nestle.asp">national media outreach campaign</a>. We told the country about the <a href="http://www.sevwilliams.com/portfolio/crib.asp">second-largest crib recall</a> in American history via <em>Good Morning America </em>and <em>The Today Show</em>. And we turned a wonky policy-heavy report about the <a href="http://www.publicgoodpr.com/portfolio/cal-trout.asp">crisis facing California’s native fisheries</a> into front-page news in the <em>San Francisco Chronicle</em> and a favorable editorial in the <em>Los Angeles Times.</em></p>
<p>So if you’re looking for ideas about how to generate media coverage, improve your visibility, or communicate more strategically, give us a call. Or drop us <a href="http://publicgoodpr.com/contact.asp">a line</a>. Or tweet us a <a href="http://twitter.com/PublicGoodPR">tweet</a>.  </p>
<p>We look forward to another successful year providing public relations services that forward the public good.</p>
<p>Sev and Nina</p>
<p>Severn Williams, Principal<br />
Nina Erlich-Williams, Principal<br />
Public Good PR<br />
<a href="http://www.publicgoodpr.com">www.publicgoodpr.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://publicgoodpr.com/blog/clients/a-new-year-a-new-decade%e2%80%a6and-a-new-name-public-good-pr/feed</wfw:commentRss>
		<slash:comments>8960</slash:comments>
		</item>
	</channel>
</rss>

