510-336-9566 info@publicgoodpr.com

Seminars and Webinars

Our interactive seminars and webinars bring you up to speed, so you can attract media attention for your organization, drive action, and inspire donors.

We offer our seminars and webinars to groups of people from single organizations and tailor each class to your organization’s specific goals and approach. We also regularly offer these classes to the public and encourage cross-pollination of ideas so that participants both learn the subject matter and benefit from the perspectives and insights of others working in the non-profit arena.

Contact us for our current class schedule.

Media Outreach for Non-Profits: The Basics of Creating and Executing a Successful Media Outreach Plan

Whether your goals include influencing policy, legislation, or elections; mobilizing volunteers; supporting fundraising; or simply educating and engaging the public – attracting media coverage can support your efforts. With the right tools, even a small community group can conduct effective media outreach. If you are new to this subject, our class will be invaluable in helping you understand why media outreach so important and how to do it in a way that makes the most of limited resources.

You will gain a strong foundation of knowledge on the whys and hows of media outreach. You’ll also receive personalized guidance on how to apply your new knowledge to advance your organization’s goals.

This class covers the following:

  • Why do media outreach?
  • The 7 steps of a successful media outreach campaign.
  • Media outreach best practices.

Social Media for Non-Profits:

Social media has become a requirement for people in the non-profit sector who want to engage and mobilize supporters, reach new audiences, fundraise, conduct outreach on a shoestring… or simply establish a presence online. Perhaps you feel overwhelmed by the volume of information and the rapid rate of change in this field and are hesitant to dive in, or simply don’t know where to start. Let us help you! Our introductory course explains the ins and outs of using social media to advance your organization’s goals

This class covers the following:

  • Why use social media?
  • 6 elements of a successful social media program.
  • Conducting social media campaigns.
  • Common social media challenges – and how to solve them.

Fundraising Through Social Media

Social media platforms can be powerful tools to drive fundraising for your organization. Whether conducting a targeted fundraising campaign or providing ongoing encouragement to your supporters, leveraging a social media presence can reap big fundraising rewards for your non-profit.

We expect to offer this newest class starting in March 2019.

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