Basic Media Outreach

• Clarify key messages and develop basic talking points document
• Help client outline a press release and media advisory (or pitch) to support an upcoming event / story
• Develop a targeted media list
• Distribute to reporters and news directors and advise on follow up pitching
• Track coverage
• Advise on how to leverage coverage secured

Mid-Level Media Outreach

Everything in Basic package plus:

• Draft outreach materials for client (instead of only outlining and editing)
• Provide media training for spokespeople
• Advise client on drafting materials for publication (op-eds and letters to the editor), provide edits)

Premier Media Outreach

Everything in Mid-Level package plus:

• Write materials for publication (op-eds, guest articles, ltes, etc.) on behalf of client (instead of only advising and editing)
• Draft and design additional materials (fact sheets, websites, brochures, presentations)

Basic Capacity Building

• Develop key messages building on organization’s mission and vision
• Tailored webinars to guide key staff on how to conduct effective media outreach

Mid-Level Capacity Building

Everything in Basic package plus:

• Hands-on media trainings (either in person or via videoconference)
• Develop organization-wide strategic communications plan that identifies specific tactics for up to three priority projects
• Guidance on social media tactics to support traditional media outreach

Premier Capacity Building

Everything in Mid-Level package plus:

• Manage and execute the communications plan for long-term goals (i.e. ongoing outreach to media, writing and editing materials, developing campaign and event specific communications plans, creating internal and external materials)
• Social media campaign management