510-336-9566 info@publicgoodpr.com

Packages

Public Good PR offers packages for non-profits, community groups, and small businesses working to engage with their target audiences.

Package prices start at $2,500.

Media Outreach for a Specific Issue or Event

Basic Media Outreach

  • Clarify key messages and develop basic talking points document
  • Help client outline a press release and media advisory (or pitch) to support an upcoming event / story
  • Develop a targeted media list
  • Distribute to reporters and news directors and advise on follow up pitching
  • Track coverage
  • Advise on how to leverage coverage secured

Mid-Level Media Outreach

Everything in Basic package plus:

  • Draft outreach materials for client (instead of only outlining and editing)
  • Provide media training for spokespeople
  • Advise client on drafting materials for publication (op-eds and letters to the editor), provide edits)

Premier Media Outreach

Everything in Mid-Level package plus:

  • Write materials for publication (op-eds, guest articles, ltes, etc.) on behalf of client (instead of only advising and editing)
  • Draft and design additional materials (fact sheets, websites, brochures, presentations)

Communications Planning: Capacity Building

Basic Capacity Building

  • Develop key messages building on organization’s mission and vision
  • Tailored webinars to guide key staff on how to conduct effective media outreach

Mid-Level Capacity Building

Everything in Basic package plus:

  • Hands-on media trainings (either in person or via videoconference)
  • Develop organization-wide strategic communications plan that identifies specific tactics for up to three priority projects
  • Guidance on social media tactics to support traditional media outreach

Premier Capacity Building

Everything in Mid-Level package plus:

  • Manage and execute the communications plan for long-term goals (i.e. ongoing outreach to media, writing and editing materials, developing campaign and event specific communications plans, creating internal and external materials)
  • Social media campaign management

Need Help Telling Your Story?

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