Flipping the Narrative from Big Oil to Social Justice
Image: César Nije, Justice is Love
Oil and gas drilling pose grave dangers to public health, especially for people in frontline communities like those in Kern County, California, who live, work and go to school near these wells. A bilingual coalition of local community organizers and statewide social and environmental justice advocates fought Kern County leaders who, ignoring public outcry, voted to allow drilling of tens of thousands new oil and gas wells. Now this coalition will take the fight to the courts, pushing for a just transition to a green economy in Kern County and throughout California and the U.S.
Working as an integral part of the coalition, Public Good PR provided internal communications management, message development, media outreach and activism. We leveraged local media to amplify community voices across the state and nationwide. In a county saturated with oil money, public meetings are usually dominated by oil industry voices. At the two public hearings held during the course of the campaign, community voices outnumbered industry ten to one, and the coalition headed into a court battle empowered and backed by robust community support.