Promoting a Community Foundation’s Transformational Gift
Photo: Jodi B Herrling Photography
The city pool in Philomath, Oregon is a treasured hub of this rural community. A local family established an endowed fund a quarter century ago with the Benton Community Foundation to help support annual operating expenses. But unmet repair needs were piling up and the pool was facing closure. The Foundation stepped up with a one-time transformational gift from the endowment to keep the pool open. The Foundation’s goals were to inspire community members to contribute to the pool fund and to start a conversation about the future of aquatics in the area; and also to convey the larger story about the Foundation’s role in fostering and enhancing quality of life in the county.
Public Good PR worked with the Benton Community Foundation and the Philomath pool advisory committee to reach the broadest possible audience with a clear and compelling message when announcing this extraordinary gift. We developed messaging materials, provided media training to key stakeholders, and facilitated the creation of photo and video content. In addition to front-page stories in local papers, we secured a follow-up, front-page profile of the Foundation’s President/CEO and placement of an op-ed that expanded on the Foundation’s role in the community.