Promoting Multi-Benefit Flood Protection

Photo by: Carson Jeffres

California’s Central Valley is one of the most vulnerable regions in the country to a catastrophic flood event. Since 2012, the State of California has demonstrated its commitment to moving away from the old flood-protection paradigm of walling in rivers with levees to a new system-wide approach of leveraging a river’s natural fluctuations to improve public safety. This multi-benefit approach reduces flood risk (protecting more than 1 million people and $70 billion in homes, businesses, and infrastructure); enhances fish and wildlife habitats; protects farms and ranches; improves water quality and water security for more than 25 million Californians; and provides public recreation opportunities.


Public Good PR worked with a coalition of non-profit conservation organizations that partner with public agencies and private landowners to support the implementation of the 2012 Central Valley Flood Protection Plan (CVFPP), and to publicize the updated 2017 Plan. In addition to creating educational materials for policymakers and securing media coverage about the multi-benefit approach to flood management inherent in the Plan, We created a website,, to educate key stakeholders about the multiple fiscal and public benefits associated with restoring natural floodplain function in the Sacramento and San Joaquin river basins. We worked with dozens of coalition members to define and refine the message so that all coalition members could support the outreach effort.