Services
Whether your organization aims to forward a policy priority, raise funds or improve name recognition with key audiences, Public Good PR leverages strategic communications to help you reach your goals.
Media Relations
We’ll develop the best media outreach strategy to help you efficiently and effectively reach your goals. We draft outreach documents like press releases and editorial board pitches, build custom media lists and execute successful press events – including pitching reporters.
Message Development
Every effective communications plan is built on the bedrock of persuasive messaging. Whether we are partnering with an opinion research firm, leveraging existing data or relying on our progressive communications expertise, we’ll frame effective messages to shape your communications efforts.
Print & Digital Materials + Social Media Campaigns
Looking to develop a new website, brochure, letter to members, logo or other print or digital materials? Wondering how to leverage the latest social media trends to support your efforts? Rest easy. We can help.
By-line Drafting
One of the most effective ways to make sure the media get your message right is to write it in your own words. We have a strong track record of placing Op-Eds and other by-lined pieces and can help with everything from outlining to drafting to managing the editing process with editorial staff.
Coalition Building & Management
We know that coalition members have many shared interests as well as unique perspectives and priorities. Managing a variety of coalitions has taught us how to thread the communications needle in a way that keeps everyone at the table and leverages the amplifying power of speaking as a group.
Capacity Building
Working with small groups with limited budgets is familiar territory for us. We specialize in planning and executing strategic communications activities; we are also happy to work with your staff to develop internal capacity so that you can learn to “fish” for yourself.
Seminars and Webinars
Would you or the people in your organization benefit from an overview of the basics of successful media communications? Want to get up to speed on social media best practices for non-profits? How about increasing donations through social media fundraising campaigns? Our in-person seminars, conference workshops, and online webinars have what you need. We are happy to tailor any of these classes to your group’s goals.
Please see Seminars and Webinars for details on these classes:
- Media Outreach for Non-Profits
- Social Media for Non-Profits
- Fundraising Through Social Media
Guest Speaking
Looking for a little inspiration? We’re happy to come to your organization and share instructive examples of how the media can be leveraged to move the policy needle – whether in the state house, the corporate board room, or the court of public opinion.
Media Training
Wondering how to write an effective op-ed? Curious how to get your issue before an editorial board? Nervous about that upcoming on-camera interview? We develop targeted media trainings based on the specific needs and priorities of your organization.